Strategy Unlocks.
Payments Results.
We help businesses up-level their payments approach by fine-tuning strategies, reducing guesswork, and minimizing errors. Our mission? To create a seamless payments world that fuels growth for customers.
Our Approach
What sets us apart is our focus and proven experience enhancing revenue for our customers through a laser focus on all aspects of go to market from economic analysis to customer lifecycle and user experience, and training internal teams on the front-lines. We equip teams with the frameworks and tools they’ll need to navigate the payments landscape and increase efficiency and profitability.
Founder
Ashley Willson is the Founder and Principal of Fintech Fraction, a premier embedded payment and revenue advisory firm. With nearly 20 years of experience in the payments and finance industry, Ashley has excelled in leading successful growth strategies. She began her career in payments as the CEO of an ISO backed by companies such as Worldpay, FirstData, and Columbus Data, establishing a strong national presence before successfully exiting in 2018. Subsequently, she led revenue and strategy at startups like Payrix and Finix, contributing to significant company growth as part of the early founding team. Today, Ashley leverages her extensive industry knowledge to provide innovative payment solutions and strategic guidance to software companies, underscoring her commitment to the future of embedded payments and finance.
Revenue Optimization
Our advisory prowess includes maximizing revenue streams. With a comprehensive understanding of innovative pricing models, lucrative business opportunities, and ways to fortify financial performance, our strategic guidance transcends conventional approaches.
Payments Innovation
We lead the charge in keeping organizations at the forefront of payments innovation. Through a keen awareness of emerging trends and technologies, we guide businesses to adapt and proactively capitalize on advancements in payment systems, uncovering new opportunities and avenues for growth.
Sales Development
Beyond revenue optimization, our commitment extends to cultivating leadership within the realm of payments and fintech. We empower organizations to build a robust talent pipeline, fostering a culture of excellence and facilitating effective succession planning for enduring growth.
Market Expansion
We delve into the depths of market trends, customer needs, and competitive landscapes, offering informed insights that empower clients to expand their reach and elevate market share. Our collaborative approach ensures decision making is not only strategic, but also inclusive of diverse perspectives.
Holistic Risk
Management
Understanding the dynamic nature of revenue fluctuations, payment processing intricacies, and regulatory challenges, we collaborate with our clients to comprehend and navigate risks effectively. Our proactive risk management strategies instill resilience, ensuring organizations thrive despite uncertainties.
